Tackle Week 2025: The year’s best new lures, including soft-plastics, jigs, jerkbaits, spoons & more

Best Jerkbait

KREJ

Designed for ease of monitoring on FFS screens, Berkley’s Krej (jerk spelled backwards) darts when you rip it, but falls back on the pause thanks to the unique upturned bill. This lets you keep it in the strike zone throughout the cast, and trigger bites from followers. Earning ICAST’s Best Freshwater Hard Lure award, the 3.9-inch Krej weighs a half-ounce, sinks at one foot per second and comes in 10 fish-catching colours.

Learn more: www.berkley-fishing.com