Alberta’s new anti-poaching campaign turns heads

The clever folks at the Alberta Conservation Association (ACA) have come up with a novel way to draw attention to the scourge of poaching—and to encourage the province’s anglers and hunters to take a stand against the crime.

Rolled out September 1, the new campaign features the head-turning slogan “My Meat’s Legal” emblazoned on a black T-shirt, with the Report A Poacher logo, toll free number and web address printed on the sleeve. That’s me modeling one of the shirts below—and it does get the looks!

“It’s a way for the community to spread awareness, inspire pride and engage others,” says Lisa Monsees, the ACA’s manager, communications. “Ethical hunters and anglers can take pride in knowing that they legally harvest their game or fish by saying and wearing ‘My Meat’s Legal.’”

According to Monsees, the ACA hopes to grow the “edgy” campaign nationally.

You can buy the T-shirts online for $25 each, including GST at www.mymeatslegal.com. All proceeds go to the Report a Poacher program to help fund educational programs, as well to help pay for informant rewards.

Catchy campaign: Yours truly wearing the Alberta Conservation Association's new anti-poaching campaign T-shirt