It’s hammer time for invasive species

Looking for a way to express your dislike for invasive species? A new game launching this weekend at the Bassmaster Classic Expo in Shreveport, Louisiana, might be just the outlet you need. “Whac-A-Mussel” plays just like the arcade classic Whac-A-Mole, but fiberglass zebra mussels pop up the holes instead of moles. Players “mash the mussels” to demonstrate their disdain for the mollusk invaders.

At the same time, players learn lessons about how they can stop the spread of not just invasive mussels, but all sorts of aquatic nuisance species. The game’s launch coincides with National Invasive Species Awareness Week, which kicks off February 26^th in the U.S.

Players will win prizes for beating down the most mussels and can also take the Sportsman’s Stewardship Pledge and receive a special Stewardship Kit. The kit includes a shoreline cleanup bag, a booklet on how to live as a steward every day, and a special insert that specifically addresses fighting invasive species through the sport of fishing.

“Invasive species education is critical,” said Teeg Stouffer, Executive Director of Recycled Fish, one of the groups involved in the game’s creation. “But it can be kind of dry and boring. Just say the words ‘Invasive Species Education’ to people and watch their eyes glaze over. This is a learning tool that is fun, dynamic, engaging and interactive – it cuts through the clutter. We’re excited to introduce Whac-A-Mussel at the Bassmaster Classic!”

To extend the impact beyond the visitors at the Classic, Fishound will launch a new column featuring a 10-week educational series specifically focused on invasive species. ”Look forward to crazy stories about some of the most interesting people and fishing opportunities in North America,” said Jon Storm, Fishhound Content Director. “Each story will land back at how we fight invasive species, but these are surprising stories that will get people fired up.”

For more on Recycled Fish and its work to engage, educate and equip anglers to be responsible on the water, visit Recycled Fish.